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Dr Pepper announced yesterday (01/12/2010) that  it is partnering with popular country music recording group Sugarland to give one fan the opportunity to attend the 45th Annual Academy of Country Music Awards in April.   The winner and a guest will enjoy a weekend of country music with tickets to the awards show, as well as passes to a special Dr Pepper Welcome Reception with Sugarland and the post awards ACM All-Star Jam.

“Country music and Dr Pepper share a strong fan base of Americans looking for an authentic experience,” said Dave Fleming, director of marketing for Dr Pepper. “We are proud to continue our support of the Academy and partner with incredible talent to provide an unrivaled experience to our consumers.”

You can enter for a chance to win at drpepper.com now through March 31. The full promotion rules are available at www.drpepper.com. The 45th Academy of Country Music Awards show airs Sunday, April 18 on CBS.

UPDATE: (Jan. 14, 2010 4:00p)  In an interview with Dr. Pepper CEO, Larry Young announced today that Dr. Pepper will be keeping the Cherry flavor as part of its permanent portfolio.   “A lot of times we do these extensions where they’re a limited time offer, but this one we’re going to keep on board,” said Young in this interview. “It’s definitely a keeper.”

Dr Pepper, which claims to be America’s oldest major soft drink brand, was invented in 1885 at a drug store in Waco, Texas, Young said, adding that its taste is created by blending 23 flavors.  Now it looks like it’s 24!  I love cherry flavored Coke, Pepsi and 7up.  We’ll have to give this one a try too.

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Filed under: Beverages/Drinks, Interesting & Fun