SmartShopIt Blog

Finding a good name for a company and/or website has got to be one of the hardest things.  We’ve been through the process several times.  One Smart Shopper remembers one high tech company he worked for a long time ago,  had to come up with a name for a new generation of an old product.  So they went out and hired a marketing consulting company.  They paid them lots of money and they came up with the name Comensa.  Now what the heck is a Comensa?  (No offense to the Coaches and Mentors of South Africa organization.)  Well, it was better then the name of the first generation of that product which was called The Intelligent Console — or “TIC”.  (Hey, it was a cool product!)

That being said, we embarked on finding a name for this site and after much searching discovered that almost every good name under 11 characters in almost every language had been taken.  Especially names with the word “shop” in it.  Hours of searching proved fruitless, so we came up with the whimsical name of Wadyuptoo.  An acronym for “What Did You Pay Too”.  It worked for Yahoo, which stands for “You Always Have Other Options”.

Needless to say, the name Wadyuptoo got mixed reviews. (But people loved the logo!)

Then the other night, we struck paydirt!  A name became available that perfectly describes what our website does.  All the tips you find, on saving money shopping, basically boil down to helping you to shop smarter.  They tell you to research what you want to buy, price compare, use coupons, don’t buy on impulse, etc.  In essence, if you want a good buy on groceries — smart shop it.

So that is now our new name SmartShopIt.com.  Soon this blog will move to the new name.  We are quickly working on a new logo and changing everything over.  It’s thrown us into a tizzy while trying to get our website launched at the same time.

www.SmartShopIt.com  — We like it and it’s a whole lot easier to remember and spell.

(This was originally published on August 2, 2008 on the Wadyuptoo weblog.)

Filed under: SmartShopIt News